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- HANNOVER MESSE 2012
HANNOVER MESSE 2012
HANNOVER MESSE 2012 on a growth course
Unbeatable atmosphere at the world’s largest technology event
HANNOVER MESSE 2012 could show measurable success even before it came off the starting block. Around 5,000 exhibitors from 69 countries were registered. The exhibition space grew by two additional halls to more than 172,000 square meters. One highlight was the presence of Partner Country China with 500 exhibitors in around 9,000 square meters. With its largest ever industrial presence at a foreign event, China demonstrated the importance of HANNOVER MESSE as a barometer for the global economy. “The perfect themes, greater international reach and very satisfied exhibitors – everything was just right at this HANNOVER MESSE,” said Dr. Wolfram von Fritsch, Deutsche Messe Managing Board Chairman, at the closing of the fair. “More than 600 companies have already signed on for HANNOVER MESSE 2013, and we look forward to filling up the entire exhibition center in Hannover next year!”
The premiere of the IndustrialGreenTec flagship show also exceeded all expectations: 120 exhibitors attended from twelve countries, with 80 percent coming to Hannover for the first time. IndustrialGreenTec celebrated the most successful launch of any new trade show in recent memory. One visitor in four was interested in industrial environmental technologies.
Seven additional fairs also attracted high visitor interest: Industrial Automation, Energy, MobiliTec, Digital Factory, Industrial Supply, CoilTechnica, Research & Technology and the Metropolitan Solutions exhibitor area. Alongside HANNOVER MESSE, PROMOTION WORLD, the leading trade show for promotional items and incentives, presented innovations from the promotional items sector.
A humming economy
Industry associations and exhibitors expressed equal satisfaction. “The mood in the German machine and facilities engineering sector was exceptionally good. As a business barometer for mechanical engineering, HANNOVER MESSE gave us a very optimistic feeling about the second half of 2012,” said Dr. Hannes Hesse, Director of the German Engineering Federation (VDMA).
Friedhelm Loh, President of the German Electrical and Electronic Manufacturers' Association (ZVEI) went even further: “German innovative power is in high gear. Whether in the exploding area of energy efficiency, or for renewable energies, smart cities or automation – German electrical engineering technologies are in demand everywhere.” According to a ZVEI survey, 93 percent of member companies expect earnings to continue to increase in 2012.
A “greentelligence” focus for every sector
HANNOVER MESSE scored full points with its “greentelligence” theme and the new IndustrialGreenTec trade show.
“greentelligence” encompassed a number of major messages: green technologies are driving business models and growth worldwide, and industry has market-ready solutions for sustainable production that correspond to this theme – and are profitable, as well.
